10 Most Powerful Words in Advertising

It's true, even more so today than in the previous 20 years. The reason—social media, which is primarily a text-based way to communicate. And as more brands take to Facebook, Twitter, Instagram, and blogs, words will become even more important. The question is, which words?Well, the psychology department at Yale University studied many words in the English language and discovered...

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Sleep or Exercise? The Answer Will Improve Both

It's the ultimate chicken-and-egg conundrum: Sleep can help give you energy, repair your muscles, balance your hormones, fuel your workout and get you through the day, while working out can help improve your sleep, boost your energy, enhance your mood and bolster your metabolism. So if you only have 30 extra minutes to dedicate to sleep or exercise, which do you choose?Discover...

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